Archive for the ‘Market stats’ Category

Philadelphia real estate market: First quarter trends

Thursday, February 16th, 2012

Philadelphia Real EstateEven though the real estate market has been tumultuous for many recently, Philadelphia somehow seems to be doing much better compared to most other parts of the country. The local market has some activity, as in housing is being purchased and seeing increases. Additionally, construction of new single-family homes continues to go up, especially in the suburbs.

One point of prosperity in the Philly real estate market lies in the increase in existing home sales into December. December 2011 took in about five more percent of existing sales than December 2010 did. Sales from the end of last year thus far have been positive. This is something the housing market needs momentously. Thus far in 2012, there hasn’t been a significant increase in homes purchased but there is certainly a growing interest in property expected to take place. 

On the seller’s side, there is hope that rising apartment rental rates could drive some potential buyers back into the fold in 2012. The average rental rate for all Philadelphia apartments has gone up nearly eight percent in the last year alone. This equals an increase of nearly $80 in the past year alone. The thought is that those individuals or couples on the fence about renting and buying could take a more serious look at buying, especially with today’s mortgage rates.

Reports have shown that mortgage rates have been hitting record lows throughout the country, as well as here in Philadelphia, which is certainly inviting for potential buyers. Right now, a 30-year fixed-rate mortgage is coming with 4.007 APR. With mortgage rates being this low and rentals continuing to increase in price, there is hope that some buyers will begin to see the benefits of buying in early 2012.

Right now, Philadelphia’s top selling areas have remained the northwestern and western areas of Center City. However, other parts of Philadelphia have retained their value attracting buyers and keeping the market going.

Right now, the big issue the city faces is sale prices, specifically for sellers. It is important to note that even though sales prices have dropped in this area, they have not plummeted as much as other cities across the country.

 

Rittenhouse Square

Rittenhouse Square, in western Center City, continues to show strength

In the coming months, there is reason to be optimistic that these prices can get a small pickup. Median prices were down about six percent in December from the previous year, but this could have been expected. The months of November and December are generally regarded as slow months for real estate anyway, but the numbers shouldn’t have too heavy an impact on the rest of the first quarter of 2012.

A glance at the early trends in 2012 Philadelphia real estate is truly a mixed bag right now. Coming off the month of December is usually not pretty for any market; however, the Philly market has looked rather stable in the early part of the year. Regardless, it should remain to be seen if factors such as mortgage rates, rising rental rates and an increase in existing home sales can positively influence the market for both buyers and sellers throughout the first half of 2012. 

–By Emma Crawford, special to PhillyLiving.com

Should we give the banks a haircut to jump-start the housing market?

Wednesday, January 25th, 2012
Foreclosure

Perhaps there's an alternative to this as a way to revive the housing market.

While the market for real estate in Philadelphia and nationwide has shown signs of slow but steady recovery since the bursting of the housing bubble in 2008, the housing market recovery is nowhere near as robust as it needs to be to power a general economic recovery.

One reason why: Homeowners remain over their heads in debt, and until that debt is cleared, many who might otherwise enter the market will remain on the sidelines. How to clear that debt has suddenly become a topic of conversation. Foreclosure, a relatively slow process, is right now the only method being used to reduce the debt overhang. Recently, though, a growing number of observers are calling for a faster method, but one that will be more painful for the lenders: Forgiveness.

That’s right – the banks should simply write off the debt as uncollectible, take the losses, forgive the debt and move on.

At a campaign stop in Florida recently, Republican presidential candidate  Mitt Romney actually broached the subject with struggling homeowners there:

 ”We’re just so overleveraged, so much debt in our society, and some of the institutions that hold it aren’t willing to write it off and say they made a mistake, they loaned too much, we’re overextended, write those down and start over. They keep on trying to harangue and pretend what they have on their books is still what it’s worth.”

Similar calls for debt write-downs have been made by MSNBC commentator Dylan Ratigan. Forbes contributor E.J. Kain even went so far as to invoke a practice dating back to Biblical times – the declaration of a jubilee year in which all debts were forgiven and debtors released from their obligations – in calling for a general debt write-down in order to spark recovery.

The downside of a large-scale write-down of debt is that it will send some banks down the drain. That fear has so far kept bankers from even considering such a step. But one reason the recovery in the housing market – and the economy in general – has been relatively anemic is because the excess debt has not been dealt with expeditiously. Instead, as Romney noted, we have tried to prop up tottering banks by acting as if the debts were still worth something. If, instead, we took the losses and forgave the debt, we might see broader, faster and stronger recovery across the board – and nowhere more than in real estate. Of course, there will be short-term pain, just as there was when the Federal Reserve sent interest rates soaring in the early 1980s to wring the inflation out of the economy. But the gain afterwards will make that pain just a memory in short order.

–By Sandy Smith

Highlights from the Philly Living Market Action Report, 4th Quarter 2011

Monday, January 23rd, 2012

On the whole, it’s still a good time to buy if you are in the market for real estate in Philadelphia. But some market conditions are beginning to trend more favorably for sellers as well.

That’s our reading of the data in the latest Philly Living Market Action Report.  Our quarterly guide to real estate market trends in Center City and surrounding Philadelphia neighborhoods offers grounds for cautious optimism in the months to come. While sales volume is down for the quarter relative to the previous year, it is up significantly from the previous month and quarter, running counter to the usual end-of-year downturn. The average selling price for homes in Center City and environs rose significantly from last quarter and one year ago, while the median selling price fell slightly in both cases. This suggests that buyers on the whole are still looking for value, even though a few opted for properties at the upper end of the scale.

In terms of prices, the highest prices continue to be commanded in the city’s two most desirable neighborhoods: Rittenhouse Square (19103) and Chestnut Hill (19118). Worth noting, however, is a continued, sustained upward trend in median selling prices in Southwest Center City and Point Breeze (19146), reflecting especially increased activity in the latter neighborhood.

Inventory continues to decline, offering the prospect of better prices for sellers in the months to come, but days on market rose slightly, suggesting buyers are still waiting sellers out. Sale price-to-list price ratio also dropped slightly from last year and last quarter but held steady from the previous month.

For full details on activity in Philadelphia’s neighborhood housing markets, request a copy of the latest Market Action Report at phillyliving.com/reports.

Philadelphia street scene by Adam Jones, Ph.D., used under a Creative Commons license

It’s Official: Philly Housing Market Is Improving

Tuesday, January 10th, 2012

Residential street in Center City PhiladelphiaThere are now 76 markets where the real estate picture is expected to look better in the months to come, according to the latest National Association of Home Builders/First American Improving Markets Index, released Jan. 9. The Philadelphia real estate market is one of those 76.

The addition of 40 metro areas to the monthly list of improving markets suggests that the fitful housing market recovery is spreading beyond the smaller markets that were not as heavily affected by the bursting of the housing bubble in 2008. Last month, there were 41 cities on the list. (Five of those – Anchorage, Alaska; Fort Wayne, Ind.; Canton, Ohio; Scranton, Pa., and Charleston, W. Va. – dropped off the list.)

“While relatively small metropolitan areas continue to dominate the list of improving housing markets, it’s important to note that several major metros in diverse parts of the country have now joined the field as well – including such metros as Dallas, Denver, Honolulu, Indianapolis, Nashville and Philadelphia,”NAHB Chief Economist David Crowe said in a news release. “This is an encouraging sign that gradually strengthening economic conditions are starting to take hold across a broader swath of America.”

The NAHB and title insurer First American base the index on trends in three categories: employment growth from the Bureau of Labor Statistics, house price appreciation from Freddie Mac, and growth in single-family housing construction permits from the U.S. Census Bureau. A metro area that has had six consecutive months of growth from a prior trough in all three areas gets added to the index.

What does this mean for you, the Philadelphia home owner or buyer? If you are in the latter camp, we suggest you accelerate your house-hunting timetable if you can. While home price growth is forecast to be modest for the year ahead, prices are expected to rise, and that means that you are more likely to get the home you want at a great price now than later. If you are a home owner, talk with your Realtor about the ideal time to put your home on the market if you are still weighing your options. Our team of real estate experts can assist you in determining when and how to best take advantage of a rising market.

Is the death of the exurb at hand?

Tuesday, December 6th, 2011
Head House Square, Society Hill

While more Americans prefer mixed-use environments like Head House Square, townhomes remain a minority preference

Like urbanophiles elsewhere, boosters of living in Philly have had good cause to celebrate over the last decade or so. Close-in city neighborhoods have gained population in a number of cities, and, as noted in another recent post on this blog, the pattern of net out-migration from city to suburb is showing signs of reversing course. City real estate has also appreciated in value over this time and has held more of its value in the recent market downturn.

These trends comport with survey data released by the National Association of Realtors® in March that led Christopher Leinberger of the Brookings Institution and the University of Michigan to proclaim “The Death of the Fringe Suburb” in a recent New York Times Op-Ed essay. And indeed, the results of the 2011 NAR Community Prefernce Survey point to waning popularity for the strictly use-segregated, drive-everywhere landscape of the suburban fringe.  When asked to describe the type of community they preferred, more respondents – 36% – preferred living in urban downtowns (8%) or suburban communities with a mix of residences and businesses (28%) than preferred living in strictly residential suburbs (12%) or city neighborhoods (11%).  Even more respondents, however – 40% – preferred small-town (18%) or rural (22%) environments.

Street in New Ulm, Minnesota

Small-town environments (shown here: New Ulm, MN) and their walkable suburban cousins are the choice of a majority of respondents to the NAR survey

The survey also showed that when respondents were asked to choose between more pedestrian-friendly “smart growth” communities and traditional suburban sprawl, a majority expressed a preference for the “smart growth” community: 56% vs. 43% who preferred sprawl.

But one other preference trumps them all: that for the detached single-family house, preferably with plenty of space around it. It remains the preferred housing choice of the overwhelming majority of respondents (80%), and when asked what factors they would sacrifice if forced to choose between preferences, respondents almost consistently chose to give up some other good – a walkable environment, easy access to parks and shopping, the ability to reach stores and amenities without driving – in order to obtain a detached house on a larger lot. The only thing that would make them downsize that ideal? A shorter commute to work.

Small single-family house on larger lot

Most Americans will sacrifice everything but a shorter commute to work for a single-family home with ample space around it

As the 2011 survey did not provide comparisons with responses to these questions when the survey was last conducted in 2004, it is difficult to say whether the general preference for mixed-use, walkable environments – the type of communities that dominate the Philadelphia real estate scene – represents a growing trend born of frustration with long commutes spent behind the wheel. But it does indicate that urbanity has made something of a comeback in the national consciousness. However, it is probably premature to bury the fringe suburb, for the desire for a home that is wholly one’s own remains the strongest of all housing preferences.

–Sandy Smith

All images public domain via Wikimedia Commons

Some hopeful signs in latest existing-home sales data

Tuesday, November 22nd, 2011

While the market for real estate in Philadelphia lags the national trend for now, nationwide figures from the National Association of Realtors suggest the housing market is ever so slowly yet definitely turning a corner.

While the main attention-grabber in the NAR’s Monday report on existing-home sales for October was an unexpected 1.4% rise in sales from September’s figure, other data in the release show continued improvement in the overall state of the housing market. Annualized sales of existing homes nationwide in October were 13.5% above the pace at this time last year. In addition, the inventory of homes on the market continues to fall gradually. The 3.33 million existing homes for sale in October represent a 2.2% drop from the previous month. At the current sales pace, it would take 8 months to sell all the inventory, down from 8.3 months in September. The real estate industry trade group says that both figures have been trending downward gradually since July of 2008.

And while the national housing market remains a buyer’s market, with the national median price of existing homes 4.7% below last year’s level, sales of distressed properties – foreclosures and short sales – also continue to fall as a share of the total. October’s 28% share was down 2 percentage points from the previous month and 6 from the previous year.  Some of that fall may be due to delays in getting foreclosed properties to market, according to NAR Chief Economist Lawrence Yun: “In some areas we’re hearing about shortages of foreclosure inventory in the lower price ranges with multiple bidding on the more desirable properties,” Yun said. “Realtors® in such areas are calling for a faster process of getting foreclosure inventory into the market because they have ready buyers.”

Yun also noted that relaxation of today’s tighter credit standards would improve both the overall pace of existing-home sales and the absorption of distressed properties. “In addition, extending credit to responsible investors would help to absorb inventory at an even faster pace, which would go a long way toward restoring market balance,” he said.

Sales trends in the Philadelphia real estate market are more in line with those in the Northeast, where NAR data for October show a 5.1% falloff in existing-home sales from last month and a 1.4% rise from one year ago. TREND MLS data for October show sales in Center City Philadelphia and areas immediately adjacent running 35% below last month’s figure and 12% below the same month one year ago.

–Sandy Smith

Big Money Gets Into Landlord Game

Friday, August 12th, 2011

By: Robbie Whelan

For: The Wall Street Journal

VALLEJO, Calif.—Agustin Gutierrez, a construction worker from this town in the hills northeast of San Francisco Bay, lost his job in 2009, then, 10 months later, he lost ownership of his home.

Now, the husband and father of four rents the same five-bedroom ranch from McKinley Capital Partners, an investment company that’s at the forefront of a new breed of big-money landlords.

McKinley, which has acquired more than 300 foreclosed singlefamily homes in the Bay Area over the past two years, recently teamed up with Och-Ziff Capital Management Group LLC, a New York hedge fund, with plans to buy at least 500 more foreclosed homes in the next year. Those homes, too, will be rented to people like the Gutierrez family.

Buying foreclosed homes as investment properties has long been dominated by mom-and-pop investors. But now hedge funds, private-equity firms, pension funds and university endowments are dipping into that market. The attraction is double-digit returns at a time when most bonds and other income investments yield very little.

The most popular strategy is for a big investor to team up with a local company that scouts out houses and finds the renters. The hope is to flip the homes in the future when prices recover.

“It’s kind of the Wall Street meets Main Street phenomenon,” says John Burns, an Irvine, Calif.-based real-estate consultant who has discussed investing in single-family rentals with hedge funds. “The Main Street guys need the capital, and Wall Street needs the expertise.”

At the end of May, 3.5 million loans were at least 90 days delinquent or in foreclosure, according to investment bank Barclays Capital. At the same time, the country’s home ownership rate has fallen, to 65.9% in the second quarter of 2011 from its peak of 69.2% in 2004, according to figures released by the U.S. Census Bureau last month. That drop has produced millions of new renters and helped push the vacancy rate for rental housing down by about two percentage points, to 9.2%.

“The single-family rental market is actually quite large,” said Dennis McGill, director of research at Zelman & Associates, a research firm that follows the housing market. “The average American says, ‘If I’ve got two kids and a dog, I can’t live in a one-bedroom apartment.’”

Zelman recently issued a report saying that in Arizona, Florida and Nevada, states hard-hit by the foreclosure crisis, the number of families renting a single-family home increased 48% from 2005 to 2010.

Large institutional investors could eventually help stabilize the market by soaking up the huge overhang of foreclosures, which could allow housing to begin healing. However, the number of single-family homes being bought by institutional investors is still small compared to the millions of distressed properties. The biggest players in the market are deploying hundreds of millions of dollars, not the billions necessary to make a major dent.

The federal government has a large role as well. The Obama administration is currently considering ways of selling foreclosed homes to investors who agree to rent them out. Fannie Mae and Freddie Mac and the Federal Housing Administration own more than half of all unsold foreclosed homes.

Being a landlord can be a costly hassle for large investors. Unlike apartment complexes, which concentrate hundreds of rental units in one place, investors must buy hundreds of singlefamily houses that are miles apart, each with separate maintenance problems. Tenants can be troublesome.

“You could have a bad tenant who doesn’t want to pay their rent, or maintain the pool,” says Guy Johnson, an investor who buys foreclosed properties in Nevada, Arizona and California and rents some of them out. “A hedge fund manager doesn’t want to have to be their own plumber or electrician.”

Buying foreclosed properties isn’t easy either. Investors sometimes have to pay thousands of dollars in “cash for keys” payments to the previous homeowners in order to entice them to leave the property, and foreclosed homeowners often damage their homes before they are evicted.

Private-equity giant Carlyle Group LLC tried its luck with the singlefamily home market two years ago but abandoned the strategy late last year after concluding that the returns weren’t large enough. Carlyle’s strategy was different. The company formed partnerships with local asset managers in California that bought and flipped homes, rather than renting them.

For now, more investors are plunging into the single-family rental market. McKinley, the Oakland, Calif., company that owns Mr. Gutierrez’s house, has already begun to use Och-Ziff money to purchase houses. Its model is to buy homes at an average price of about $100,000 apiece, put between $10,000 and $25,000 in renovations into them, and set the rental rate of the house so that it produces a return of 8% to 12% annually. This often works out to a rent of roughly $1,200 per month.

McKinley and Och-Ziff could see additional returns from selling the houses at a higher price after a few years, once the market has improved. “Two years ago no one thought you could scale this business or that it could be institutionalized,” said Gregor Watson, a principal with McKinley. “Now, you can get very good yields. It’s a very good long-term strategy.” He declined to comment on the Och-Ziff investment. Och-Ziff also declined to comment.

Other large investors have formed rental-housing partnerships.

G8 Capital, a private-equity fund based in Ladera Ranch, Calif., has bought 3,000 homes across the country since 2008, mostly to flip them. It decided last year to begin pursuing a hold-and-rent strategy. It has since bought 250 foreclosed homes as rentals. Carrington Property Services LLC, a Santa Ana, Calif.-based property investment company that manages about 4,500 homes nationally, is in talks with investors to raise funds for a real-estate investment trust, to be called Residential National Trust, which would acquire foreclosed homes for rental. The company plans to buy as many as 5,000 more rental homes in markets including Chicago, Miami, Phoenix and Las Vegas.

Waypoint Real Estate Group, an Oakland, Calif.-based company, has bought 700 homes in the past two years as rental properties. Doug Brien, a former place kicker for the New York Jets who is now managing director of Waypoint, says that his company has approached pension funds, university endowments and large private investment groups about investing in his fund. In July, he says he closed on a financing deal from an Ivy League university endowment, but declined to name the university.

“At some point, there will be a shortage of housing,” Mr. Brien said. “Everyone is realizing that single-family buy-and-hold is the way to go.”

In November, hedge fund manager William Ackman’s Pershing Square Capital Management LP released a report arguing that single-family rental properties are an “under-owned asset class” that would make “an intelligent investment for institutional investors.” Pershing Square predicted that investing in single-family homes and holding them as rentals for 10 years could produce double-digit investment returns, even if U.S. home prices only improved marginally.

All the activity is fueling a renewed debate over whether investors are good or bad for the housing market. In the early days of the housing bust, some community groups discouraged banks from selling foreclosed homes to investors for fear they wouldn’t take proper care of the properties. Some communities riddled with foreclosed homes became slums.

Alan Mallach, a senior fellow with the Brookings Institution in Washington, argues that instead of running from investors, local governments should provide subsidies to investors who buy, rent out and are good landlords for foreclosed properties. “If a neighborhood has a high rate of home ownership, that’s obviously better,” he said. “But in some markets, there was so much inventory coming on the market that the sheer number of properties was destabilizing those markets.”

Mr. Gutierrez, the Vallejo construction worker, now pays $1,800 a month in rent, compared to the $2,500 per month he was paying to cover the cost of his mortgage when he owned the house. He says it bothers him that he no longer owns his home, but is happy to pay less and says his new landlords are good property managers.

He bought the house in 2003 for $340,000 using a $322,700 loan. He refinanced the home five times, driving up the total amount of debt on the house to $400,000. He lost the house to foreclosure in 2009. McKinley paid about $155,000 for the house that year.

“It’s confusing, because sometimes I think it’s my house, but I have to remind myself that it’s not,” said Mr. Gutierrez, who says he doesn’t plan to try to repurchase the house. “It’s sad, but it’s what happened to a lot of people.”

Nick Timiraos contributed to this article.

The Table Is Set For A Housing Boom

Wednesday, August 10th, 2011

The real estate industry may have received a gift this week, a weak stock market will cause investors to increase their exposure in real estate, which is distressed and priced at a discount.

Unless you have no savings at all, you likely watched your savings go down 10%-15% in the past few weeks. For every $100,000 that was invested, you are now staring at $85,000. This will come as a tremendous shock to many Americans when they open their 401K statements in September.

Given this erratic performance in stocks, suddenly real estate is looking like a great investment. Real Estate, even at its worst performance, has not seen the type of market volatility the stock market suffered last month.  Real Estate represents a sound investment.

By all accounts, the real estate market is bounding for a recovery. The timing of that recovery is uncertain – perhaps 2-3 years. Early speculators in 2008 were looking at 2012 as a recovery time. Today’s speculators are looking at 2014. My point is that real estate in America is a great investment. Lets look at the three factors that benefit real estate investments.

Real Estate pays dividends.

If you are a real estate investor, you can rent the home you purchase. This provides dividends on the investment that offset the cost of ownership. In speaking with Long and Foster yesterday, their property management business is doing great. I suspect that the same is true of Florida broker, Watson Real Estate and others. Brokerages that provide end-to-end services for investors today stand to see growth as home sales to investors increase and the rental market remains strong.

Real Estate has tax advantages.

Consider the list: interest deductions, improvement write-offs, depreciation, and 1031 Exchanges all place real estate investments in a positive light for investors, especially high net income investors who are likely staring down the barrel of tax increases if their income is in the top 3% of wage earners in America.

Mortgage rates are low.

This provides investors with strong credit the opportunity to access investment cash on the margin. In stock market investing, only qualified investors with more than $1 Million in liquidity have the opportunity to invest on margin. With real estate, anyone can invest on the margin. Todays margin is about 80% to 20%. If you put 20% down on a property, you can borrow the rest. Moreover, the interest rates are at historic lows.

Nothing is ever a slam-dunk. Fiscal policy and a weak infrastructure in the banking industry pose risks to the housing market recovery. Bank of America, our country’s largest bank saw a 20% drop in market value yesterday despite better than expected operating performance. If the banks cannot raise capital, they cannot lend. This could lead to a tightening of credit.

If the Federal Government continues to print money, we are likely to see a rise in inflation. This will have the net economic effect of retarding capital investment gains across all sectors, including real estate.

Federal borrowing from other nations may also be at risk. Currently, the federal government is looking to borrow $5 to $7 Trillion dollars. Given the downgrades in the US credit rating by Standard and Poor’s, investors may not be interested in purchasing US Treasuries at such low interest rates. A rise in interest rates would have the effect of extending the housing crisis and pushing out recovery and return on capital investments.

By: Victor Lund

For: WAV Group

Philadelphia’s House Prices Hit the Brakes This Spring

Tuesday, August 2nd, 2011

House prices effectively unchanged in 2011 Q2.

It may not be often that flat house prices may be greeted as good news, but after several years of declining prices and falling sales, the definition of “good news” for housing has become relative.

The typical Philadelphia home increased in value by a scant 0.2% on a quality- and seasonally- adjusted basis this past spring, according to the latest data from the City’s Recorder of Deeds. This comes after several consecutive quarters in which price declines totaled just over 10% following the expiration of the Federal homebuyer tax credit last spring. And, even though this spring’s average price increase is barely greater than zero, it nonetheless represents the first natural increase in house prices since prices peaked in 2007. With this most recent change, the average Philadelphia home has now fallen in value by a cumulative total of 16% since the bursting of the national housing bubble several years ago. Philadelphia’s house values are now at 2005 levels.

While the average change in value may have been close to zero, house price changes showed great variation across Philadelphia’s neighborhoods. From smallest to largest, the average change in house prices by neighborhood were: Kensington/Frankford (-7.6%), West Philadelphia (-6.2%), Center City/Fairmount (-3.7%), North Philadelphia (-2.1%), South Philadelphia (-2.0%), Upper Northeast Philadelphia (+0.7%), Lower Northeast Philadelphia (+1.7%), Northwest Philadelphia (+3.5%), and University City (+6.1%).

With these changes, the Philadelphia House Price Diffusion Index increased to nearly 0% from -100%, indicating that the city has moved from a situation where house prices were falling citywide as recently as 6 months ago, to the current situation, where house price changes are now evenly split between increases and decreases across the city. Such an increase in diffusion is often taken as a leading indicator of a turning point in a market, which in this case would be the housing market’s bottom.

The news for home sales activity was also positive. This spring, 3,433 homes changed hands; a 37% increase from this past winter, but an 18%decrease from the same time last year when the homebuyer tax credit was still in effect. While this mose recent data may represent an increase from the previous quarter’s numbers, home sales are still at levels approximately 30% below what they would be during oridinary market conditions.

While this spring’s price increase may have been tiny, it was enough to cause Philadelphia to make a significant leap in the rankings of cities that have experienced price declines from their pre-bubble peak. Just last quarter, Philadelphia was in fifth place in having experienced the least house price declines of the twenty largest U.S. cities, according to Case-Schiller MacroMarkets’. But, with this most recent quarter’s modest increase, combined with continued price declines in many other cities, Philadelphia has jumped to third place, behind only Dallas and Denver. According to Case-Schiller’s 20-city composite house price index, house prices have fallen by an average of 32% in the twenty largest U.S. cities since the bursting of the housing bubble, compared to only 16% in Philadelphia.

While these most recent numbers are welcome news for a sector that has been battered for years, they should be balanced against leading indicators that suggest significant challenges still remain. Although foreclosure activity here remains well below the national average, the significant inventory of homes listed for same remains quite high, at nearly 11,000 units. Until this supply of homes is brought back down to its historic average of 6,000 units, house values will likely continue to struggle to find stable footing before they can begin to truly recover.

By: Kevin Gillenwww.econsult.com

Email for Kevin Gillen: Gillen@econsult.com

From Showing to Selling Your Philadelphia Home

Thursday, July 7th, 2011

 

By: Rachel Vanderveen

After having spent oodles of time reading my past blogsPhiladelphia Real Estate and carrying out the instructions, your home has now been neutralized, minimized, and shines like a new penny! Listing your home on the Philadelphia MLS is a big decision, and getting to the night before your agent loads it live on the Philadelphia MLS can be a long process. But you’re here, and there’s no looking back. You’re moving! So what do we do when our agent calls us with a showing that is going to be happening in two hours? How do we give the best showing possible and make sure that all of the hard work we have done until now really stands out to potential buyers? That’s what today’s blog is all about. The bulk of your effort has already been exerted on staging your home, but if those people looking to buy Philadelphia Real Estate can’t see the work you’ve done, it really wasn’t worth your time.

Let’s start with the simplest principle of getting your home to shine: lighting. For every showing that comes through your home, I want every single light you have to be switched on, even if the showing is happening at 9am. I mean everything. I want lamps, work lights, pot lights, puck lights, and under cabinet lights to be switched on and waiting for those buyers to come through. If you have any of those coil-y high efficiency light bulbs in thePhiladelphia Real Estate home, remove them and replace them with regular burning incandescent bulbs. The reason is that those high E bulbs take about a minute or two to actually light up to their full potential, and if lights are being turned on and off by buyers this can be a problem. The second problem—which is worse than the first—is that those bulbs cast a greenish/yellow and almost menacing light on a space. They’re the opposite of warm. They’re cold and … uneasy… is the only word I can think of to describe their light. Now, I know that Al Gore would hunt me down for words like these, but all I’m suggesting is that you take those coil bulbs with you to your next home, which I call recycling! J You probably paid a lot of money for them, so you might as well keep the expensive ones you bought.

Why is light so important? Because nine times out of ten, you can’t renovate-in more natural light, and if you can, it’s a costly endeavor. By making your home appear to be well-lit, you’re adding value and appeal. Most people don’t have all of their lights on at 9am, but buyers don’t tend to notice this. Your home just appears to be well-lit and warm when all the lights are on.

Next, I want you to have some light music playing. I want it to be loud enough so one can hear it clearly, but not so loud that one couldn’t have a comfortable conversation if one was standing close to the source. Now as for music selection, let’s take a look at what you’re selling. Are you selling a single-level apartment in a swanky district? Go for some light jazz. Are you selling a 5000 square foot estate with classic features and conservative design? Light classical music is your best bet. If you’re selling a home that backs onto water, go for something flute-y with maybe some ocean noise in the background.

I know you’ve been told to bake cookies before open houses and showings. If you have the time or the desire, than definitely do it. But I’d say the easiest thing to do is to buy vanilla air fresheners and plug one in to every room. Skip the tropical or perfume-y scents, and stick with vanilla which has universal appeal and offends very few people’s senses. 

If your agent says you have a showing between 5pm and 6pm, you should leave your house at 4:45pm and return at 6:15, just in case the showing arrives early or wants to stay late. No, you may not stay home for the showing. Ever. You must leave the property entirely, and, no, hiding in the basement, garage or backyard does not count. Potential Philly Real Estate buyers want to view your property, not you. Having a homeowner present makes buyers extremely uncomfortable, and those showings are usually cut very short.

Lastly, you may not ever decline a showing. Ever. The only acceptable excuses for declining showings are death (in the immediate family) or sickness (that is on the edge of death). But in all seriousness, if you decline a showing, you could be turning away the people who are going to write that offer on your property. You never know who is going to be the one to love it, and in most cases if the showing is declined, the agent will not rebook.

You are now ready to list your home on the Philadelphia Real Estate Market! It’s been a fun ride! May your offers be many, and your showings be few! Philadelphia Real Estate

Until next time… 

Rachel Vanderveen is a Calgary Christian Realtor and a Calgary home stager. She specializes in Homes for sale in Calgary, Chaparral Homes for sale, Douglasdale Estates Homes for sale , Mahogany Homes for sale , McKenzie Lake Homes for sale , and Auburn Bay Homes for sale .  But more importantly, she is a mother to four adorable children, a lover of Real Estate in Auburn Bay , and an avid writer of Calgary Real Estate  blogs. For more information on Calgary mls.ca, or searching mlslistings.ca, visit her website here.

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