Archive for the ‘About Us’ Category

The Table Is Set For A Housing Boom

Wednesday, August 10th, 2011

The real estate industry may have received a gift this week, a weak stock market will cause investors to increase their exposure in real estate, which is distressed and priced at a discount.

Unless you have no savings at all, you likely watched your savings go down 10%-15% in the past few weeks. For every $100,000 that was invested, you are now staring at $85,000. This will come as a tremendous shock to many Americans when they open their 401K statements in September.

Given this erratic performance in stocks, suddenly real estate is looking like a great investment. Real Estate, even at its worst performance, has not seen the type of market volatility the stock market suffered last month.  Real Estate represents a sound investment.

By all accounts, the real estate market is bounding for a recovery. The timing of that recovery is uncertain – perhaps 2-3 years. Early speculators in 2008 were looking at 2012 as a recovery time. Today’s speculators are looking at 2014. My point is that real estate in America is a great investment. Lets look at the three factors that benefit real estate investments.

Real Estate pays dividends.

If you are a real estate investor, you can rent the home you purchase. This provides dividends on the investment that offset the cost of ownership. In speaking with Long and Foster yesterday, their property management business is doing great. I suspect that the same is true of Florida broker, Watson Real Estate and others. Brokerages that provide end-to-end services for investors today stand to see growth as home sales to investors increase and the rental market remains strong.

Real Estate has tax advantages.

Consider the list: interest deductions, improvement write-offs, depreciation, and 1031 Exchanges all place real estate investments in a positive light for investors, especially high net income investors who are likely staring down the barrel of tax increases if their income is in the top 3% of wage earners in America.

Mortgage rates are low.

This provides investors with strong credit the opportunity to access investment cash on the margin. In stock market investing, only qualified investors with more than $1 Million in liquidity have the opportunity to invest on margin. With real estate, anyone can invest on the margin. Todays margin is about 80% to 20%. If you put 20% down on a property, you can borrow the rest. Moreover, the interest rates are at historic lows.

Nothing is ever a slam-dunk. Fiscal policy and a weak infrastructure in the banking industry pose risks to the housing market recovery. Bank of America, our country’s largest bank saw a 20% drop in market value yesterday despite better than expected operating performance. If the banks cannot raise capital, they cannot lend. This could lead to a tightening of credit.

If the Federal Government continues to print money, we are likely to see a rise in inflation. This will have the net economic effect of retarding capital investment gains across all sectors, including real estate.

Federal borrowing from other nations may also be at risk. Currently, the federal government is looking to borrow $5 to $7 Trillion dollars. Given the downgrades in the US credit rating by Standard and Poor’s, investors may not be interested in purchasing US Treasuries at such low interest rates. A rise in interest rates would have the effect of extending the housing crisis and pushing out recovery and return on capital investments.

By: Victor Lund

For: WAV Group

Top 5 Reasons Why Sellers Should Use a Real Estate Agent.

Wednesday, February 9th, 2011
If you are selling your house, or thinking of selling a home in the future, you may question whether you need to contract the services of a real estate agent or simply take on the task by yourself? Below are my Top 5 Reasons to hire a real estate professional to sell your home:

1. Exposure- Yes, you (the seller) can pay a fee and get your property on a web-site, but then what? Real Estate professionals use a variety of methods to market your property, in addition to the multiple listing service which, on its own, is far more marketing than any seller could do going solo.

2. Pricing- Fine, we know you are a savvy seller that goes to zillow and performs a zestimate. Yes, that is a great tool to get started, but that is only the beginning! We as professionals likely have been inside those homes you claim to be inferior to yours (and often times, I’m sorry to say, they are not inferior). This is the most important factor to sell your home! We will price it right!

3. Staging- We network with the top staging experts in the industry, and lean on them to help get your house “show worthy”! Yes, you could hire out someone on your own, but we often get discounts working with companies and throw in the service as part of our compensation. Not to mention, most of you (sellers) will not impartial when evaluating your own home’s appearance.

4. Negotiating- Whether your agent is the best negotiator or not so good, my guess is he/she will still do a better job than the seller. The reason is simple- we as agents do not get (or should not) personal. It is simply business. When tempers flare, reasoning can fly right out the window (along with that potential sale)!

5. Coordinating- Setting up showings, organizing and maintaining paperwork, setting up inspections, appraisals, ordering township certificates, etc.. is a time-consuming process. This would take hours and hours of time out of a seller’s day (which = money). And this is assuming the seller knows how to handle everything. We make the process as stress-free as possible!

These top 5 reasons are only a handful of reasons sellers should hire a real estate agent. There are many more, which I will leave for another day! Whether you, the seller, choose to hire a professional or tackle it on your own, I wish you all the luck in the world!

By: John Benson

From: Active Rain

HGTV’s Design Star Casting Call!

Wednesday, January 5th, 2011

HGTV is currently casting for their sixth season of Design Star, their top-rated reality competition series. They are holding an open casting call in Philadelphia on Monday January 10th, 2011.

What they’re looking for:

  • Extensive design knowledge
  • Personality that pops
  • Passion for design
  • Lots of energy and enthusiasm
  • A clear and unique design perspective

The details of the event are as follows:

Monday January 10, 2011

10 AM – 1 PM

Embassy Suites Hotel

1776 Benjamin Franklin Parkway

Philadelphia, PA 19103

Good Luck!!


Top Real Estate Blogs in Philadelphia

Thursday, October 28th, 2010

Our hard work is paying off!

 We have just been informed that our blog is being recognized as one of the Top Real Estate Blogs in Philadelphia! We couldn’t be more proud and honored. The purpose of our blog is to provide those who are less aware of the real estate market with helpful, interesting, and up-to-date information on buying, selling, or renting a home. According to HomeInsurance.org and BloggingExcellence.org, we are providing our readers with exactly that. We would like to send a huge thank you to the people at HomeInsurance.org and BloggingExcellence.org for recognizing us and our dedication.

 Thanks so much to all of our readers and keep coming back for all of your real state needs!

About us

Saturday, August 5th, 2006

Noah Ostroff & Associates LogoPhillyLiving.com is the brainchild of Noah Ostroff, a real estate agent with Coldwell Banker Preferred in Center City Philadelphia. Frustrated with the limitations on most websites available to his customers, Noah created Philly Living in order to give not just his customers, but all of Philadelphia, a great real estate experience.

The most differentiating aspect of Philly Living from the many other websites out there is simply that we make it easy to find the properties and information that you want. Our goal is to provide the most real estate information to the Center City community – even to those people who may never choose to use our brokerage services.

We don’t believe that you should have to fill out long registration forms just to find out what is on the market. Nor do we believe that just because you want to know how much that house down the street is listed for, you should be harassed by some agent you’ve never met and don’t want to talk to.

Philly Living is built around a belief in good customer service and non-pushy sales. To that extent, Philly Living has created a network of like-minded agents who help serve the Philly Living clients who decide that they are ready to buy or sell their home. Openness, honesty, and great customer service are the hallmarks of their practice.

In short, Philly Living is about having a great real estate experience, whether you are buying and selling, or just browsing to see what’s out there.